Blog – WorldBrand Design Group

When AI Becomes the New Face of Your Brand

by H. James Wilson, Paul Daughtery, and Nicola Morini Bianzino Harvard Business Review – June 27, 2017 In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking…

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever. by Osman Ahmed – July 2017 – BusinessOfFashion.com LONDON, United Kingdom — Today, the logo certainly does not maketh the brand, so vast and varied are…